Layer
Bakery Website Design
Role: UI/UX Designer
Duration: 2024. 08-09
Layer
Bakery Website Design
Role: UI/UX Designer
Duration: 2024. 08-09
Layer
Bakery Website Design
Role: UI/UX Designer
Duration: 2024. 08-09
Project Overview
Project Overview
Project Overview
To design bakery website that reflects a modern, refined, and elegant identity while ensuring a seamless shopping and ordering experience
To design bakery website that reflects a modern, refined, and elegant identity while ensuring a seamless shopping and ordering experience
To design bakery website that reflects a modern, refined, and elegant identity while ensuring a seamless shopping experience
Key Goals
Key Goals
Key Goals
Build a strong brand through consistent visuals and UI/UX.
Build a strong brand through consistent visuals and UI/UX
Build a strong brand visual consistency
Ensure effortless product discovery and checkout flow
Ensure effortless product discovery and checkout flow
Effortless product discovery and checkout
Achieve a balance of luxury and simplicity in the aesthetic
Achieve a balance of luxury and simplicity in the aesthetic
Achieve a balance of luxury and simplicity
Competitive Analysis
Each bakery uses high-quality imagery and distinct color schemes to reinforce identity.
Classic Elegance
Soft pastel colors & gold accents create a timeless, Parisian luxury feel
Minimal navigation & curated product collections enhance usability
Modern & Bold
Dark, moody visuals & high-contrast photography enhance product appeal
Clean, interactive design with cinematic elements makes the site immersive
Trend-Driven & Sophisticated
Vivid, colors (hot pink & black) differentiate the brand
Editorial-style photography & blog content build brand storytelling
Competitive Analysis
Each bakery uses high-quality imagery and distinct color schemes to reinforce identity.
Classic Elegance
Soft pastel colors & gold accents create a timeless, Parisian luxury feel
Minimal navigation & curated product collections enhance usability
Modern & Bold
Dark, moody visuals & high-contrast photography enhance product appeal
Clean, interactive design with cinematic elements makes the site immersive
Trend-Driven & Sophisticated
Vivid, colors (hot pink & black) differentiate the brand
Editorial-style photography & blog content build brand storytelling
Competitive Analysis
Each bakery uses high-quality imagery and distinct color schemes to reinforce identity.
Classic Elegance
Soft pastel colors & gold accents- timeless, Parisian luxury feel
Minimal navigation & curated product collections enhance usability
Modern & Bold
Dark, moody visuals & high-contrast
Clean, interactive design with cinematic elements makes the site immersive
Trend-Driven & Sophisticated
Vivid colors differentiate the brand
Editorial-style photography & blog content build brand storytelling
Mood Board
Mood Board
Mood Board
To align with branding, I curated a soft and luxurious color palette inspired by premium desserts.
To align with branding, I curated a soft and luxurious color palette inspired by premium desserts.
Insight
Elegant & Minimalistic Layouts
Clean designs, ample whitespace, refined typography, and soft color palettes enhance sophistication.
High-Quality Product Imagery
Large, bright and visually striking product photos attract customers with detailed, high-resolution visuals.
Seamless Navigation & Checkout
Smooth checkout process create a hassle-free shopping experience, making browsing and purchasing effortless.
Insight
Elegant & Minimalistic Layouts
Clean designs, ample whitespace, refined typography, and soft color palettes enhance sophistication.
High-Quality Product Imagery
Large, bright and visually striking product photos attract customers with detailed, high-resolution visuals.
Seamless Navigation & Checkout
Smooth checkout process create a hassle-free shopping experience, making browsing and purchasing effortless.
Insight
Elegant & Minimalistic Layouts
Clean designs, ample whitespace, refined typography, and soft color palettes enhance sophistication.
High-Quality Product Imagery
Large, bright and visually striking product photos attract customers with detailed, high-resolution visuals.
Seamless Navigation & Checkout
Smooth checkout process create a hassle-free shopping experience, making browsing and purchasing effortless.
Color
Color
Color
Gold color palette represents elegance and luxury, matching the Layer brand identity.
Gold color palette represents elegance and luxury, matching the Layer brand identity.
#F5F2ED
#F5F2ED
#F5F2ED
#F5F2ED
#F5F2ED
#F5F2ED
#F5F2ED
#F5F2ED
#F5F2ED
Typography
Typography
Typography
Satoshi
Satoshi
Satoshi
Satoshi is characterized by clean lines and balanced proportions, featuring a geometric yet friendly aesthetic.
Satoshi is characterized by clean lines and balanced proportions, featuring friendly aesthetic.
Satoshi is characterized by clean lines and balanced proportions, featuring a geometric yet friendly aesthetic.
Playfair Display
Playfair Display
Playfair Display
Playfair Display features high contrast between thick and thin strokes, making it elegant and refined.
Playfair Display features high contrast between thick and thin strokes, making it elegant and refined.
Playfair Display features high contrast between thick and thin strokes, making it elegant and refined.
Logo
Logo
Logo
Layer
Layer
Layer
The logo incorporates the letter "L" to visually express the brand’s meaning and identity.
The logo incorporates the letter "L" to visually express the brand’s meaning.
The logo incorporates the letter "L" to visually express the brand’s meaning and identity.
Design
Design
Design
Hero
Hero
Hero
Large, high-quality product image with a subtle rotation animation to capture attention
Large, high-quality product image with a subtle rotation animation to capture attention
Large, high-quality product image with a subtle rotation animation to capture attention
Product Showcase
Product Showcase
The product showcase makes navigation easy, allowing users to browse effortlessly.
The product showcase makes navigation easy, allowing users to browse effortlessly.
The product showcase makes navigation easy, allowing users to browse effortlessly.
Search
Search
Product filtering by category, flavor and price to enhance user convenience
Product filtering by category, flavor and price to enhance user convenience
Product filtering by category, flavor and price to enhance user convenience
Product Detail Page
Product Detail Page
Essential information (description, serving size, ingredients, allergy info) in an accordion layout
Essential information (description, serving size, ingredients) in an accordion layout
Essential information (description, serving size, ingredients, allergy info) in an accordion layout
Checkout Process
Checkout Process
Step-by-step checkout flow for a smooth, hassle-free experience
Step-by-step checkout flow for a smooth, hassle-free experience
Step-by-step checkout flow for a smooth, hassle-free experience
Takeaway
Balancing aesthetics and usability was a challenge in maintaining a luxury feel. I ensured a seamless process for users to navigate. Through this process, I learned the importance of design consistency in reinforcing the brand’s identity. With more time, I would further refine micro-interactions to enhance engagement and create a more enjoyable user experience.
Takeaway
Balancing aesthetics and usability was a challenge in maintaining a luxury feel. I ensured a seamless process for users to navigate. Through this process, I learned the importance of design consistency in reinforcing the brand’s identity.
LET'S WORK TOGETHER.
June Yu
LET'S WORK TOGETHER.
June Yu
LET'S WORK TOGETHER.
June Yu